Data that simulates the behavior of Cafe Rewards members over a 30-day period, including their transactions and responses to promotional offers.

Customers receive offers once every few days and have a limited time to redeem them. These can be informational offers (simple advertisement of a product), discount offers, or "buy one, get one" (BOGO) offers. Each customer receives a different mix of offers, attempting to maximize their probability of making a purchase.

Every customer purchase during the period is marked as a transaction. For a transaction to be attributed to an offer, it must occur at the same time as when the offer was "completed" by the customer.

Recommended Analysis

• How many reward offers were completed? Which offers had the highest completion rate?

• How many informational offers were followed by transactions?

• How are customer demographics distributed?

• Are there any demographic patterns in offer completion?