Credit Card Transaction & Customers Report

Objective: To develop a comprehensive credit card weekly dashboard that provides real-time insights into key performance metrics and trends, enabling stakeholders to monitor and analyze credit card operations effectively.

🎯 Key Insights:

🔹 The total revenue is 55M, with a total transaction amount of 44.4M and 653K transactions.

🔹 The total interest earned from all transactions is 8M.

🔹 The "Blue" category generates the highest revenue (45.99M), followed by "Silver" (5.56M), "Gold" (2.45M), and "Platinum" (1.12M).

🔹 Revenue remains consistent across quarters with Q4 showing the highest (14.2M), followed by Q3 and Q1 (both 13.8M).

🔹Most revenue is generated through "Swipe" transactions (35M), followed by "Chip" (17M) and "Online" (3M).

📌 Here are the interpretations for each of the key insights:

💼 The business is generating significant revenue (55M) from a high volume of transactions (653K), indicating a strong customer base and transaction frequency.

💼 Earning 8M in interest shows that the credit card service is effectively monetizing outstanding balances, contributing a substantial portion to overall revenue.

💼 The "Blue" category is the most profitable, suggesting it is the most popular or has the highest spending limit, and efforts could be focused on marketing this tier.

💼 Revenue consistency across quarters suggests stable customer engagement and spending behavior throughout the year, with a slight peak in Q4 likely due to holiday spending.

💼 The dominance of "Swipe" transactions (35M) implies that most customers prefer or are more comfortable with physical card use over online or chip transactions.