Facebook Ads Campaigns Exploratory Data Analysis
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About this project
- Conducted an exploratory data analysis (EDA) of Facebook ad campaigns.
- Analyzed key metrics: Reach, Impressions, Unique Clicks, Unique Link Clicks, Click-Through Rate (CTR), Cost Per Click (CPC), and Cost Per Result (CPR).
- Identified that Campaigns 3 and 11 underperformed in most metrics, indicating potential issues with targeting or ad visibility.
- Found that Campaign 2 showed strong performance in reach, impressions, and click-through rates.
- Provided actionable insights to:Improve ad effectiveness.Reduce costs.Increase overall engagement.
- Suggested leveraging insights to tailor marketing efforts for achieving desired outcomes more efficiently.
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