Adventure Works Bike Store Analysis | Power BI
About this project
This Power BI project provides an in-depth analysis of sales performance, customer behavior, and order trends for Adventure Works Bike Store. Using interactive dashboards, the analysis uncovers key revenue drivers, customer segmentation, and return rates to enhance decision-making.
Objectives
✅ Identify top-selling products and revenue growth trends ✅ Analyze customer purchasing behavior and demographics ✅ Evaluate order trends, return rates, and product performance
Dataset & Tools
📂 Dataset: Adventure Works dataset (fictional retail sales data) 🛠️ Tools: Power BI, DAX, Data Visualization
Key Insights & Outcomes
🔹 Sales trends show peak periods and high-performing products 🔹 Customer insights enable targeted marketing strategies 🔹 Return analysis helps reduce losses and optimize product offerings
This project offers valuable data-driven insights to improve business strategies and maximize profitability. 🚀
Additional project images
